There are many writers out there today - some more famous than others. While not everyone can be J.K. Rowling or Thomas Wolfe, writers are looking to expand their audience, get more recognition and improve sales of their books.
Yet, they don't understand what's involved in public relations.
Hiring a publicist is like hiring any other professional.
Doing PR is a time-intensive and difficult job.
Authors should do what they do best, which is to hone their craft and continue to write.
Having a professional publicist handle the marketing of your book makes sense. A good publicist can find niche audiences for writers, whether they write non-fiction, memoirs, fiction or children's books. Many writers would love the opportunity to speak to a group and do book-signings. They would also enjoy speaking engagements and appearing in local, regional and national media.
A publicist can create a pitch to "sell" the author and all of the materials necessary to "package" the author to decision-makers in the media and at universities, libraries and bookstores. They can also provide talking points to assist the author prior to any appearance or talk.
A publicist is a cheaper alternative to advertising your book. An ad in any paper is a one-shot proposition that could be as costly as hiring a good public relations consultant for a month. An article that appears in a magazine or newspaper has third-party endorsement, providing more credibility to your audience than any ad.
So don't be penny-wise and pound foolish about investing in marketing yourself. You and your book deserve it!
Yet, they don't understand what's involved in public relations.
Hiring a publicist is like hiring any other professional.
Doing PR is a time-intensive and difficult job.
Authors should do what they do best, which is to hone their craft and continue to write.
Having a professional publicist handle the marketing of your book makes sense. A good publicist can find niche audiences for writers, whether they write non-fiction, memoirs, fiction or children's books. Many writers would love the opportunity to speak to a group and do book-signings. They would also enjoy speaking engagements and appearing in local, regional and national media.
A publicist can create a pitch to "sell" the author and all of the materials necessary to "package" the author to decision-makers in the media and at universities, libraries and bookstores. They can also provide talking points to assist the author prior to any appearance or talk.
A publicist is a cheaper alternative to advertising your book. An ad in any paper is a one-shot proposition that could be as costly as hiring a good public relations consultant for a month. An article that appears in a magazine or newspaper has third-party endorsement, providing more credibility to your audience than any ad.
So don't be penny-wise and pound foolish about investing in marketing yourself. You and your book deserve it!
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