Tuesday, October 30, 2012

Hurricane Sandy wreaked so much havoc in New York, New Jersey, CT, DE, Pennsylvania and up the east coast causing billions of dollars in damage and so many lives uprooted. Being without power is a challenge for everyone, especially seniors, many of whom have a harder time getting supplies in advance of a natural disaster.

The best thing for people to do is to help their neighbors and make sure they're okay. The wonderful thing about New Yorkers is how they help each other in a crisis.

If normally people mind their own business and try not to interfere with others, when a disaster happens, they become more friendly and helpful and realize that we're all in the same boat together.

I hope that the devastation subsides, the subways and power get back to normal, and that the people who are displaced return to their homes soon.

The most important thing is to remain calm. Reading by candlelight or flashlight might be a good experience for those so used to laptops and iPhones.

It's a time to step back, take a deep breath and appreciate what you have. Just think, it could have been much worse.

Thursday, October 11, 2012

Radio Show with Linda Leon


Listen to internet radio with Book That Author on Blog Talk Radio



Check out my interview today with Linda Leon on BlogTalk Radio.



It was a fun experience and I hope to have more chances to spread the word on the value of PR and social media for new authors.

Hope you enjoy it!!!

Monday, September 24, 2012

Aren't you sick of the election news?

It seems like it's the same story rehashed day after day. I don't know about you, but I wish the election was over already.

It's going to come down to a choice of whether people want to take a chance with a new president or stick with what they know.

The world is more and more turbulent everyday and it looks like the U.S. is losing fans all around the world.

If you see what's happening in Pakistan, our ally, you will understand that it's so simple for other countries to yell "Death to America". The  fact that they have an atomic bomb doesn't help.

I don't know what will turn it around - or if any one leader can change the way the world views us. I grieve for Chris Stevens' family to lose such a valuable human being that was trying to make a difference.  I hope that life becomes easier for Americans who would like to work and travel abroad. I actually feel bad for the citizens of Egypt - since it's losing much-needed tourism dollars from the West.

This continuing unrest will hurt those who need American dollars the most - the poor of the Arab world.  We have to watch and see what happens....




Wednesday, September 5, 2012

Tips for authors who need a publicist

There are many writers out there today - some more famous than others. While not everyone can be J.K. Rowling or Thomas Wolfe, writers are looking to expand their audience, get more recognition and improve sales of their books.

Yet, they don't understand what's involved in public relations.

Hiring a publicist is like hiring any other professional.

Doing PR is a time-intensive and difficult job.

Authors should do what they do best, which is to hone their craft and continue to write.

Having a professional publicist handle the marketing of your book makes sense. A good publicist can find niche audiences for writers, whether they write non-fiction, memoirs, fiction or children's books. Many writers would love the opportunity to speak to a group and do book-signings. They would also enjoy speaking engagements and appearing in local, regional and national media.

A publicist can create a pitch to "sell" the author and all of the materials necessary to "package" the author to decision-makers in the media and at universities, libraries and bookstores. They can also provide talking points to assist the author prior to any appearance or talk.

A publicist is a cheaper alternative to advertising your book. An ad in any paper is a one-shot proposition that could be as costly as hiring a good public relations consultant for a month. An article that appears in a magazine or newspaper has third-party endorsement, providing more credibility to your audience than any ad.

So don't be penny-wise and pound foolish about investing in marketing yourself. You and your book deserve it!

Wednesday, August 8, 2012

http://blog.zintro.com/2012/08/08/yahoo-ceo-and-motherhood/
I was quoted in a blog from Zintro, the company that tries to match consultants with freelance opportunities about the myth that women can have it all. I often wonder if I hadn't been so ambitious in my career if I would have chosen to become a single mom. I felt that the dual responsibilities of raising a child and having a stressful career would be difficult at best. I am remarried now and enjoying my husband's grandchildren but it's not the same as having your own kids. I think that the Women's Movement created a mixed bag of opportunities for women. They have doors opened to them in every profession, yet they still don't get paid the same as men and they also have the added pressure of their biological clocks. The debate on how long women should stay out of work on maternity leave is a personal choice and one that I'm certain each woman makes after much thought.

Tuesday, April 10, 2012

Luncheon today in Boynton Beach to raise funds for Lupus -at Benevenuto's

http://www.miamiherald.com/2012/04/10/2739489/learning-to-live-with-lupus.html


WHEN:   Tuesday, April 10, 2012 from 11am to 2pm.
WHERE:  Benvenuto’s - 1730 North Federal Highway  Boynton Beach, FL 33435



Learning to live with lupus

 
 

The autoimmune disease is three times more common in black women than in white women, and also is more prevalent in women of Hispanic, Asian and American Indian descent.

WHAT IS LUPUS?
Lupus symptoms vary from person to person and are mild to severe. It is considered a chronic life-threatening disease because it attacks organs of the body, particularly the kidneys.
According to the Lupus Research Institute and other experts on lupus, most people with the disease can have a normal life expectancy if they are properly treated, follow their doctor’s advice and have a healthy lifestyle.
While no two cases are exactly alike, there are some common symptoms, which may not all occur at the same time. When several do manifest at the same time, it is known as lupus flare. Among the symptoms:
• Swollen, stiff and painful joints
•  Fever over 100 degrees
• Fatigue
•  Rashes on the skin, often in a butterfly-like pattern
• Sensitivity to the sun
• Swelling around the ankles
• Chest pain with deep breaths
• Unusual hair loss
• Pale or purple fingers from cold or stress
• Mouth ulcers
Source: Lupus Research Institute
RESOURCES
• Lupus Alliance of America, Michigan Indiana Affiliate, 26507 Harper, St. Clair Shores; www.milupus.org,            800-705-6677      .
• Lupus Research Institute,www.lupusresearchinstitute.org,            212-812-9881      .

DETROIT FREE PRESS

The day Sharon Harris graduated from Florida A&M University was supposed to be one of jubilation.
But Harris was exhausted and weak.
She attributed it to the stress of final exams, preparing for graduation and working three part-time jobs.
But the moment her mother arrived from Detroit that December day in 2001, she knew something was seriously wrong. Just one look at her daughter’s face told her it couldn’t be only stress. In addition to exhaustion, Harris’s skin was blotchy and discolored.
When she and her mother returned home, Harris — now 33 — went to see a dermatologist who immediately suspected lupus.
“What is lupus?” Harris asked.
She would soon find out. The autoimmune disease, which attacks various organs of the body, is hereditary, even though Harris knows of no one else in her family who has it. Lupus eventually made Harris so weak and crippled that she could hardly walk up stairs or open a can with a hand-held opener. The disorder strikes women more than men, and African-American women are most at risk.
“It’s America’s most common, least known-about disease,” said rheumatologist Dr. Patricia Dhar, assistant professor of internal medicine at Wayne State University in Michigan.
That is starting to change, partially because newer tests are better able to detect it, and partially because several celebrities — among them Seal, Lady Gaga, Toni Braxton and, most recently, Nick Cannon — have been diagnosed with it.
It’s also getting fresh attention in the medical and research community.
A 2011 University of Michigan study showed that African-American women are more likely to get lupus than other women.
“Overall, 1 in 1,000 women have lupus and almost 2 1/2 times as many African-American women — about 1 in 500 African Americans — have lupus,” said Dr. Joseph McCune, director of University of Michigan’s lupus clinic and one of the authors of the study.
Nationally, the Centers for Disease Control and Prevention reports that lupus is three times more common in black women than in white women. It is also more common in women of Hispanic/Latina, Asian and American Indian descent. Several studies are under way to determine why the disparity exists.
Race also plays a role in how early the disease tends to appear and its severity.
Black and Hispanicwomen tend to develop symptoms at an earlier age than other women, and African Americans have more severe organ problems, especially with their kidneys.
The CDC estimates that, conservatively, from 322,000 to more than a million people in the United States have lupus.
The exact cause is unknown.
“We do know it is caused by a number of abnormal genes working together,” said McCune. “We know it can be inherited from either parent and it can remain dormant forever. Some trigger is required to make lupus manifest itself.”
Those triggers can be a viral infection, exposure to a chemical or drug, or even stress and complications associated with childbirth. Although women of all ages get lupus, it’s most common in women in their childbearing years.
“We know that less than half of all identical twins both get lupus,” McCune said.
The symptoms can vary so much from person to person — and even from day to day — that it’s sometimes difficult to immediately detect.
Wayne State’s Dhar described diagnosis this way: “It’s like putting pieces of a puzzle together. There’s not one test. There are tests you do after you have a high suspicion of lupus based on symptoms and health history.”
The good news is that better testing and better medications have made it possible for people with lupus to live long and productive lives, doctors say.
Dhar said it is essential for lupus patients to make lifestyle changes to help manage the disease. Among them:
• Take medications as prescribed with recommended monitoring of those medications.
• Avoid direct sunlight, which can be a trigger.
• Eat a diet high in fruits and vegetables and low in fat and salt.
• Get plenty of rest and avoid stress as much as possible.
She also advises lupus patients to find a support network because frequent illness can result in depression without supportive family or a support group.
“If depression gets a hold of you, you may get worse because you stop taking your meds, which just makes it worse,” she said.
( Sharon Harris, whose college graduation jubilation was cut short by lupus, eventually became an ardent advocate for lupus awareness by working as the marketing representative for the Lupus Alliance of America — Michigan Indiana Affiliate.
She advises people who suspect they have it to see a rheumatologist who specializes in lupus and to find support through groups such as the Lupus Alliance.
“We need to talk about it more because lupus can kill you if you don’t get it treated,” Harris said. “But with proper care you can manage this disease. It’s not easy. No day is the same. But you can manage. It’s not a death sentence.”
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